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Jaljeera Tequila
Adult Beverage Brand
Packaging | Product | Concept
It's hard to stand out at Indian celebrations among the beautiful, loud and exciting decor, food, and outfits. A minimal glass bottle just wont cut it.
With this product and packaging concept, I was inspired by my culture and Indian celebrations I've been to – aiming to create an adult beverage brand that actually fits into an Indian party space.
FULL PROJECT | Jaljeera Tequila
Packaging Designs
3 culturally connected flavours, each with their own colours to reflect the sweet, classic, and spicy tastes
Landing Page
Website landing page design for Jaljeera Tequila
Final Deliverables
Our Story
Jaljeera Tequila was inspired by my Indian culture and personal experiences at Indian parties. My goal was to create something that celebrates Indian culture, made specifically for Indian people and cultural gatherings.
Mood Board
The packaging needed to feel at home in a loud, busy, and exciting Indian party space.
What is Jaljeera
Jaljeera is an Indian beverage known for refreshing and energizing qualities. An iconic element of Jaljeera are the chickpea-flour snack 'Boondi' which soak up the flavour and add an extra punch to every sip.
Flavours
Jaljeera Tequila will offer the Classic Jaljeera flavour along with a sweeter Tamarind flavour and a spicy Raw Mango. These all celebrate Indian cultural flavours and spices.
Inside Your Tiffin
Outer packaging is inspired by multi-layered Indian tiffin containers. The bottom layer of each bottle will hold Boondi to complete your cocktails and serving experience.
Label Flats
Label design is loud enough to stand proud within your party setting while also applying visual hierarchy to maintain readability.
Jaljeera Tequila
Packaging Designs
3 culturally connected flavours, each with their own colours to reflect the sweet, classic, and spicy tastes
Landing Page
Website landing page design for Jaljeera Tequila
Final Deliverables
Our Story
Jaljeera Tequila was inspired by my Indian culture and personal experiences at Indian parties. My goal was to create something that celebrates Indian culture, made specifically for Indian people and cultural gatherings.
Mood Board
The packaging needed to feel at home in a loud, busy, and exciting Indian party space.
What is Jaljeera
Jaljeera is an Indian beverage known for refreshing and energizing qualities. An iconic element of Jaljeera are the chickpea-flour snack 'Boondi' which soak up the flavour and add an extra punch to every sip.
Flavours
Jaljeera Tequila will offer the Classic Jaljeera flavour along with a sweeter Tamarind flavour and a spicy Raw Mango. These all celebrate Indian cultural flavours and spices.
Inside Your Tiffin
Outer packaging is inspired by multi-layered Indian tiffin containers. The bottom layer of each bottle will hold Boondi to complete your cocktails and serving experience.
Label Flats
Label design is loud enough to stand proud within your party setting while also applying visual hierarchy to maintain readability.
Jaljeera Tequila
Packaging Designs
3 culturally connected flavours, each with their own colours to reflect the sweet, classic, and spicy tastes
Landing Page
Website landing page design for Jaljeera Tequila
Final Deliverables
Our Story
Jaljeera Tequila was inspired by my Indian culture and personal experiences at Indian parties. My goal was to create something that celebrates Indian culture, made specifically for Indian people and cultural gatherings.
Mood Board
The packaging needed to feel at home in a loud, busy, and exciting Indian party space.
What is Jaljeera
Jaljeera is an Indian beverage known for refreshing and energizing qualities. An iconic element of Jaljeera are the chickpea-flour snack 'Boondi' which soak up the flavour and add an extra punch to every sip.
Flavours
Jaljeera Tequila will offer the Classic Jaljeera flavour along with a sweeter Tamarind flavour and a spicy Raw Mango. These all celebrate Indian cultural flavours and spices.
Inside Your Tiffin
Outer packaging is inspired by multi-layered Indian tiffin containers. The bottom layer of each bottle will hold Boondi to complete your cocktails and serving experience.
Label Flats
Label design is loud enough to stand proud within your party setting while also applying visual hierarchy to maintain readability.
Jaljeera Tequila
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PROCESS | Jaljeera Tequila
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