Creative Strategy
for The City of Calgary

Branding | Accessibility | Print & Digital

Creative Strategy for The City of Calgary's Seniors Services Home Maintenance Program (SSHM)*. 

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SSHM provides house cleaning, grass cutting and snow shovelling services to low-income seniors age 65+ in Calgary.

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SSHM struggled from lack of awareness and didn't meet the accessibility needs of the audience resulting in inability to access needed services.

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*This Creative Strategy will guide the look & feel of future SSHM tactics and does not represent current official tactics. Some elements are pending approval and are subject to change (name, copy, images).