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Garofalo Pasta
Inclusive Redesign
Accessibility | Unity/Differentiation
Redesign of Garofalo Pasta across 3 lines (classic, organic, gluten-free) to suit the needs of English Language Learners (ELL)
FULL PROJECT | Garofalo Pasta
1. Mockup Front
Click image to expand
2. Mockup Back
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3. Original Packaging
Original packaging did not meet needs of English Language Learners. Original packaging photos are for reference only and are from Garofalo's website.
4. Mockup Front
How were audience needs addressed?
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
4. Mockup Back
How were audience needs addressed?
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
4. Flats
How were audience needs addressed?
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
1. Mockup Front
Click image to expand
2. Mockup Back
Click image to expand
3. Original Packaging
Original packaging did not meet needs of English Language Learners. Original packaging photos are for reference only and are from Garofalo's website.
4. Mockup Front
How were audience needs addressed?
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
4. Mockup Back
How were audience needs addressed?
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
4. Flats
How were audience needs addressed?
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
1. Mockup Front
Click image to expand
2. Mockup Back
Click image to expand
3. Original Packaging
Original packaging did not meet needs of English Language Learners. Original packaging photos are for reference only and are from Garofalo's website.
4. Mockup Front
How were audience needs addressed?
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
4. Mockup Back
How were audience needs addressed?
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
4. Flats
How were audience needs addressed?
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
1. Mockup Front
Click image to expand
2. Mockup Back
Click image to expand
3. Original Packaging
Original packaging did not meet needs of English Language Learners. Original packaging photos are for reference only and are from Garofalo's website.
4. Mockup Front
How were audience needs addressed?
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
4. Mockup Back
How were audience needs addressed?
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
4. Flats
How were audience needs addressed?
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
1. Mockup Front
Click image to expand
2. Mockup Back
Click image to expand
3. Original Packaging
Original packaging did not meet needs of English Language Learners. Original packaging photos are for reference only and are from Garofalo's website.
4. Mockup Front
How were audience needs addressed?
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
4. Mockup Back
How were audience needs addressed?
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
4. Flats
How were audience needs addressed?
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
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PROCESS | COMING SOON
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