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Inclusive Redesign
Garofalo Pasta
Accessibility | Unity/Differentiation
Current Garofalo Pasta packaging does not meet the needs of English Language Learners (ELL).
This redesign concept aims to adapt Garofalo's current packaging across 3 pasta lines (classic, organic, and gluten-free) and increase the accessibility for an audience of English Language Learners. Changes were made to the physical and visual design of the packaging to better suit the needs of the target audience.
FULL PROJECT | Inclusive Redesign
Redesigned Front
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Redesigned Back
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Original Packaging
Original packaging did not meet needs of English Language Learners. Original packaging photos are for reference only and are from Garofalo's website.
Redesigned Front
How were audience needs addressed?
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Redesigned Back
How were audience needs addressed?
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Redesigned Flats
How were audience needs addressed?
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Redesigned Front
Click images to expand.
Redesigned Back
Click images to expand.
Original Packaging
Original packaging did not meet needs of English Language Learners. Original packaging photos are for reference only and are from Garofalo's website.
Redesigned Front
How were audience needs addressed?
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Redesigned Back
How were audience needs addressed?
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Redesigned Flats
How were audience needs addressed?
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Redesigned Front
Click images to expand.
Redesigned Back
Click images to expand.
Original Packaging
Original packaging did not meet needs of English Language Learners. Original packaging photos are for reference only and are from Garofalo's website.
Redesigned Front
How were audience needs addressed?
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Redesigned Back
How were audience needs addressed?
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Redesigned Flats
How were audience needs addressed?
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Redesigned Front
Click images to expand.
Redesigned Back
Click images to expand.
Original Packaging
Original packaging did not meet needs of English Language Learners. Original packaging photos are for reference only and are from Garofalo's website.
Redesigned Front
How were audience needs addressed?
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Redesigned Back
How were audience needs addressed?
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Redesigned Flats
How were audience needs addressed?
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Redesigned Front
Click images to expand.
Redesigned Back
Click images to expand.
Original Packaging
Original packaging did not meet needs of English Language Learners. Original packaging photos are for reference only and are from Garofalo's website.
Redesigned Front
How were audience needs addressed?
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Graphic communication, readable typography, and simplified language. Use of box rather than bag packaging to increase readability. Clear window so users can recognize pasta shape. Associative colours for pasta lines (Green/Organic, Red/Classic, Blue/Gluten-Free).
Redesigned Back
How were audience needs addressed?
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Added visual and written cooking instructions. Reduced information on back so layout and hierarchy are clearer – information was moved to sides of box.
Redesigned Flats
How were audience needs addressed?
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
Box packaging opened up more areas to include information compared to original bag packaging. Colours coordinated to each pasta line are clearly visible from every angle.
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